Crossing the Chasm, third Version: Advertising and marketing and Promoting Disruptive Merchandise to Mainstream Clients (Collins Enterprise Necessities)

Crossing the Chasm, third Version: Advertising and marketing and Promoting Disruptive Merchandise to Mainstream Clients (Collins Enterprise Necessities) The bible for bringing cutting-edge merchandise to bigger markets–now revised and up to date with new insights into the realities of high-tech

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